diff --git a/cli/utils.py b/cli/utils.py
index c65cc7e25..1cba5ec78 100644
--- a/cli/utils.py
+++ b/cli/utils.py
@@ -498,7 +498,7 @@ def confirm_ollama_endpoint(url: str) -> None:
 
     Surfaces three things the user benefits from seeing before model
     selection: which URL we'll actually hit, where it came from
-    (\`OLLAMA_BASE_URL\` vs default), and a soft warning if the URL is
+    (`OLLAMA_BASE_URL` vs default), and a soft warning if the URL is
     missing the scheme/port that ollama-serve expects. The warning is
     advisory only — we don't reject malformed input, since the user may
     be doing something deliberately unusual (e.g. a reverse-proxy path).